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Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

by Frederick Newell

ISBN 13: 9780071357753

Format: Hardcover (288 pages)
Publisher: McGraw-Hill Inc.,US
Published: 01 Mar 2000

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New Rules of Marketing: How to Use One-to-one Relationship Marketing to be the Leader in Your Industry

by Frederick Newell

ISBN 13: 9780786312283

Format: Hardcover (320 pages)
Publisher: Irwin Professional Publishing
Published: 01 Jun 1997

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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship

by Frederick Newell

ISBN 13: 9780749439477

Format: Hardcover (256 pages)
Publisher: Kogan Page Ltd
Published: 03 May 2003

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